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Cartagena. Where colour begins.

A Performance of the Soul, photographed in the streets of Cartagena de Indias.

A Performance of the Soul, PLAH campaign in Cartagena de Indias

Sebastián Plah grew up between Barranquilla and Cartagena de Indias, surrounded by colour. He learned to combine it by watching his mother dress, and the city taught him how colour changes with the light.

A Performance of the Soul, the first PLAH collection, was born from that coast: from its dances, its music and its walls. It was photographed where it began, in the streets of the walled city.

A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias

I  The colour

Cobalt, ochre, saffron, coral. In Cartagena every wall holds a colour, and every colour holds a temperature. The titanium answers them: each shade at PLAH carries the name of a place whose light it recalls.

A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias

II  The dance

Cumbia moves through the city like a current. The swing of a skirt, a hand held and released, a body turning in the heat of noon. The jewels were made to move the same way: free, sensual, never still.

A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias

Where Caribbean sensuality meets European sophistication.

PLAH

III  The jewel

Titanium, gold and diamonds laid out on wood and velvet in the Plaza de Santo Domingo, chosen piece by piece, worn on the skin, passed from hand to hand.

A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias

IV  The ritual

Coconut water in the shade, a table under the umbrellas, a cathedral door worn by centuries of sea air. The slow rituals of the Caribbean, where beauty is part of everyday life.

A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias
A Performance of the Soul, PLAH campaign in Cartagena de Indias

Cartagena is not a reference. It is where colour begins.

Ethereal Rhythms

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In Her Rhythm. Patricia Belbol.