CAMPAIGN
Stories
Sofía Osio Luna. The face of PLAH.
How a conversation in Milan became a campaign.
International model and television personality, Sofía Osio Luna is one of the strongest faces of the Colombian woman on the international stage. For years she has also been a muse for Sebastián Plah. Today, she is the face of PLAH.
The two had spoken for a long time about creating a campaign together. When they found themselves in Milan at the same moment, it became essential. In the middle of a conversation about the jewels, they began to brainstorm, and realised that PLAH pieces represent something beyond what had been seen before: an extension of movement, something deeply sensual, like silk, like a second skin. That idea gave them the right way to tell the story.
“An editorial that elevates these curvilinear forms, where every pose becomes an extension of the art itself.”
Sofía Osio Luna
Sofía was captivated by how sensual the forms were. Her vision shaped the editorial: the body and the jewel in dialogue, each curve answering the other. Every moment of the shoot was conceived to extend outwards the essence of the jewel, the essence of Sofía, and the point where the two converge.
I Ethereal Rhythms
A sensual line, like silk in many colours. We played with that sensation, with its tactility and its explosion of colour, taken literally: stacking and grouping the pieces, revealing the colours and finishes of the titanium in an exaggerated, expressive way.
II Onda
More discreet, yet always playing with the form of the jewel and the form of the body. The waves are present in everything: sensual, free, expanding.
Sofía embodied the PLAH woman, sensual, free and sure of herself, in a spectacular way. Because Sofía herself is all of that.
“Sofía has inspired me as a muse for many years. Having her as the face of this campaign was something wonderful.”
Sebastián Plah
The campaign in motion
Next story
Titanium. A second skin.